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Data Services

Make Better Decisions Using GIS and Data Integration

Good decision-making requires accurate tracking, measuring and managing of data while limiting emotional influences and personal biases. Orbis’ GIS solutions help our clients make informed decisions through confidence in their data to drive results.

How Orbis Adds Value to Your Organization

Orbis helps power human intuition with software intelligence that enhances your decision-making ability. As an ArcGIS software service provider, we support our clients by using the most up-to-date GIS products and services to help them rely on data — rather than a gut feeling — to make the best decisions possible, decisions that can improve competitiveness and profitability.

We offer the following data services to help you make better decisions:

  • Data acquisition
  • Imagery acquisition/positional accuracy improvement
  • Data quality improvement
  • Data analysis
  • Data maintenance

How GIS Improves Decision-Making

Here are four ways in which GIS can impact decision-making for the better:

  1. Centralized Information. GIS enables the capture, storage and display of all kinds of critical on-the-ground data and geographically referenced information onto a single map. Simplifying and sharing data allow the information to be more readily seen, analyzed and understood by key stakeholders.
  2. Data Comparison. GIS collects objective data using a location-referenced system. Data collected at a particular location is compared with other data or information to determine relevance and priority.
  3. Predictive Analysis. GIS enables the integration of many different types of information, such as aerial photographs, digital satellite data and tabular data. The completeness of the data is useful in calculating risk, making projections and forecasts, and managing inventory.
  4. Dataset Relationships. GIS helps reveal patterns and illustrate visual connections among and between data. Understanding correlations and causations among datasets and variables is the first step in defining both short- and long-term strategies for bringing about desired outcomes.

Why You Need a Data Integration Plan

Data integration combines business and technical information from separate sources onto a unified platform, so the data can be managed more effectively and made available to the right people at the right time. Data integration provides insight into business processes and makes managing and sharing big data easier — all of which contribute to better decision-making.

Here are six benefits to having a data integration plan:

  1. Clean Records. Data integration helps clean up your records and simplify data management. This streamlining process makes it easier for others to read and access the dataset. Clean records help ensure that your data is accurate and complete, which reduces careless errors.
  2. Reduced Data Complexity. Data spread across multiple formats and applications can be difficult to manage. Integrating data from various formats helps create a specialized, yet more diverse dataset. For example, GIS data can be integrated to enhance a CAD drawing with layers of specialized geographic information.
  3. Improved Application Management. When your data is integrated, you can display it across multiple applications. Unique applications present data in different ways. Integrating several apps into one database allows varying formats to be easily converted and opened.
  4. Centric Focus. Combining and centralizing datasets make the data more readily available to the relevant people in your company. The sales team, marketing personnel and anyone else you designate can view, analyze and share the data, which keeps everyone organized and on the same page. In this way, data integration encourages collaboration within and outside of the organization as information is shared and incorporated into proposals and projects.
  5. Enhanced Data. Because all systems are connected, every change made in an integrated data system results in a consistent change across all platforms. Obviously, this is superior to manually updating information across multiple systems — not only is it less time-consuming, but also automatic updating reduces errors.
  6. Superior Decision-Making. Allowing people to view data in multiple flexible formats improves understanding, which provides better insight for making business decisions. Plus, integration offers a deeper comprehension of which parts of your business interact most often, which can lead to better results and superior decision-making.

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